Our Story

For almost 70 years Priola Body Shop's have been servicing the Bay Area. We pride ourselves in our history and experience that no one else can offer. Come visit us today!

Priola Motors was started by Guido Marchelo (George) Priola in 1939 at 4885 Mission, San Francisco. Guido opened Priola Body Shop across the street at 4900 Mission in 1945.

In 1967 Priola Body Shop was sold to Guido's son George Priola. To keep the family business remaining strong and vibrant George's son Rick joined the business in 1972.  

In 1988 Priola Body Shop moved for a brief two year stay in San carlos until it found its current home in 1990 at 2107 Palm ave in San Mateo. Rick Priola assumed control of the shop in 1996 from his father. In July 2010 the shop was sold to Thom Moulton and Josh White. 

​June 2013 Priola body Shop @ Coast was opened in San Carlos. In April 2014 Priola Body Shop @ Schwerin was opened in San Francisco.








    1945-1988                      1988-1990                    1990 - Present               2013- Present                 2014-Present

​You have the right to choose Priola!